ABSL: Companies with a strong employer brand have an advantage. The employer brand is an increasingly important tool in the battle for employees in the business services sector.


A new trend is starting to appear along with the falling unemployment rate and the increasing battle for qualified employees – companies who purposefully strive to establish a good employer brand and promote development of their own unique corporate culture have a significant competitive advantage in the battle for talents. A survey by the ABSL indicated that companies who are capable of better presentation of their philosophy are more attractive to job applicants and expend roughly half the effort of competitors, who are not as concerned with an employer brand, when recruiting people. The best proof is the project realised by CDK Global, which was awarded the ABSL Diamonds 2017 in the Employer branding category.

More information you can find in the latest press release.


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