In the Employer Branding and People Engagement category was awarded Zebra Technologies, which takes care of financial and marketing processes, customer and technical support and order and contract processing for the world’s leading supplier of technologies and solutions in the field of barcode readers and printers, RFID or mobile computers. The company organized a large campaign promoting the employer brand of Zebra Technologies and motivating employees using both global and local elements. In addition to promoting new offices in the center of Brno reflecting the current needs of employees and measures against the spread of COVID-19, the company organized also a traditional global Talent Untethered Week, which was moved to a virtual environment due to the ongoing pandemic. All 7,000 employees of the company were able to participate in interactive workshops and courses through the online platform ZEN (Zebra Education Network) and the whole event received twice the participation and a better response than in the previous years, during which it took place in the form of physical courses. The Zebra bikes project was also a great success, as part of which all residents or visitors of Brno can borrow a bike from the Nextbike bike-sharing operator for free for 15 minutes at any time. The idea arose from the fact that many people were concerned about using public transport due to the spread of the coronavirus. In the first 3 months alone, since the start of this project in June 2020, Zebra employees saved as much as 1 ton of CO2.